Searching for products, services and information online has become part of today's lifestyle. Thus, many businesses have websites to increase their opportunity of being found by prospects. Unfortunately, a website will not guarantee this as the site must comply with search engines' requirements. Advantages of website optimization Optimizing a website for major search engines, like Google, Bing and Yahoo, br ...

Facebook’s interesting year This has been a big year for Facebook. The company has seen its developer team and application center grow mightily in size, with several new company acquisitions. With those applications now coming in house, Facebook has gained access to a new consumer base and given its traditional users access to new products. Even though Facebook has grown through buying other companies ...

Using paid links as a strategy to improve website rankings and visibility is not a new topic; in fact, it has generated quite a lot of controversy since a few months. A majority of users – more than 80% - click on the links generated on the first page and do not bother going to the next page of search engine results. Being among the top websites on any search engine’s first page requires that your webpage r ...

The rise in internet competition has led to websites ruthlessly competing with each other in order to attain the top positions in terms of website rankings and search results of major search engines including Google, Yahoo! and Bing etc. Over the years, Search Engine Optimization (SEO) has managed to gain popularity as one of the proven techniques used to improve website rankings. However, these techniques ...