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Setting The Record Straight: Three Copywriting Myths Debunked

Whether you are a copywriter or in the market for one, this article aims to debunk three copywriting myths that have been plaguing this profession for years. Of course, this is not a definitive list, just a short and sweet one. I find the following three myths to be important topics for anyone about to embark on an Internet Marketing campaign; regardless of what side you are on.   Copywriting Myth #1: ...

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Getting The Most Out Of An Online Library

Moms and dads, you no longer have to rush off to the public library when your child needs to do research for a school project! You can go to the online children's library to access a multitude of resources on just about any topic you can think of. Teens, adolescents, elementary school age children, even preschoolers can enjoy not only books but activities, videos, music and so much more, plus it doesn't cos ...

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Three Ways To Integrate More Visual Appeal Into Your Local Business Blog Posts

It doesn’t take much time exploring the current trends in social media to discover the importance of using visually appealing content.  Your local business blog competes with the various social media platforms for your customer’s attention. Therefore, it is crucial your blog is eye catching and draws in readers. There are three easy ways you can incorporate visual content in your blog.   Leverage your ...

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Social Networking Sites-Boon Or Bane?

Social Networking Sites-Boon or Bane? These days the onset of social networking sites has changed everything. First came Orkut in around the mid-2000s.   Then followed Facebook and other like hi5, Twitter, Friendster and others. Among them Facebook has attained most popularity. Recent surveys show that Facebook has over 700 million members. People all over the world log into their respective accounts t ...

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How To Create Local Business Website Copy That’s Visually Attractive To Your Readers

Although it’s important not to under-sell the value of great content, if copy doesn’t appeal visually to viewers, it’s probably not going to get read. There are four steps every local business owner should take to enhance the readability of the organization’s website copy. 1.)    Highlight key messages. Analyze what key points you want your readers to take away from each piece you create about your local bu ...

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Responsive Web Site Or Mobile Web Site – Which Is Best?

The shift has been made for businesses to go online but the pursuit of the most user-friendly website is by no means over. As larger numbers of consumers turn to their mobile devices to browse e-commerce sites, it has fallen to businesses to create an environment which is both functional and aesthetically pleasing across different device platforms.   Not long ago, people browsing the web on their mobil ...

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What To Expect From SEO Services

What to Expect From SEO Services You have a great product/service.  Your target market is offline; a large portion also exists online.  You're in the market for SEO services.  What should you expect from a provider?  Online success is one expectation.  How will a provider facilitate it?   Malleable Good SEO services are malleable.  They have to be.  Search engines change along with the tastes of consum ...

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The 411 On SEO

If you’re a business owner or a marketing member you most likely hear about SEO from sun up to sun down.  SEO, or Search Engine Optimization, is pretty clear-cut but can be somewhat overwhelming due to the sheer volume of information out there about it. It is through SEO that companies can reap huge benefits if they’re willing to be patient and invest a modest amount of money.  Below is what the best search ...

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The Secret To Writing Press Releases

Press releases are a great way to promote your online business, build traffic and build brand awareness. It is fairly easy to write a press release plus many of the top sites allow free submissions. Here are a few topic ideas and suggestions to help you use this powerful tool in your marketing efforts. Link Back To Your Site Most press release sites allow you to link back to your site using it’s url which m ...

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The Importance Of Internal Site Links

Ask most people about link building and they automatically think about links from 3rd party, external websites. However, the internal link structure on your own website is a much overlooked and neglected facet of not only search engine optimization but also on-site navigation.   Internal links are crucial in two respects. Firstly, a well organized and easy to follow internal navigation system makes it ...

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