Do’s and Don’ts When Promoting An Event
The details of your event have now been finalized. The only thing left to do now is to promote it. The world today relies heavily in digital methods to communicate. With all the resources available at your hands, knowing where to start and focus is always a huge challenge. Here are some do’s and don’ts that you should take note of.
Before the Event:
- Do: Use high quality and shareable content.
Always keep in mind that your target audience will not bother wasting any second of their time looking at shabby content. Your promotions should be direct, entertaining, memorable, and valuable. Maximize the power of social media by making the content shareable, likeable, and pinnable to connect to a large audience.
- Don’t: Use the wrong channels.
Don’t use promotional tools just for the sake of it. Even though it is important to know how to use powerful tools like social media, it is also essential to know when to decide to abandon ship.
Consumers are becoming more cautious to being spammed and sold at. So, don’t promote to people who won’t benefit from your event. Learn to identify which strategy will be able to effectively reach out to a specific audience.
During the Event:
- Do: Come up with immersive experiences.
The goal of every event is to do more than just providing entertainment. The audience should be engaged completely. You should be able to combine on-site activities, visuals, and branding to encourage the attendees to be more involved in the event.
- Don’t: Neglect the online audience of a physical event.
The online audience is just as important as those who are physically present. Chances are high that there are more attendees online. Ensure that you can communicate with them during the event. Consider an immersive, online experience where they can participate.
After the Event:
- Do: Get feedback.
Don’t immediately conclude that your event was successful based on your own judgement only. You should get in touch with your audience and ask them about the negative and positive aspects of the event that will serve as points for improvement. This will also deepen your relationship with them which will make them support your other events in the future.
- Don’t: Detach your event from the brand.
When you started planning for your event, you created objectives that served as focal point for your campaign. Review those objectives and evaluate whether you were able to achieve them with the event you organized. It is important that the event will contribute to achieving the goals of the business in the long run.
Consult a Professional Event Planner for More Tips
Indeed, experience is the best teacher. If you are not sure whether a particular strategy will be beneficial for your event, consult a professional event planner. With several years of experience under his belt, an event planner will know whether a strategy is worth pursuing.
Written by bleu events, one of the top event planners Columbia, MO has to offer.
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