How To Analyse Impact Of Content Promotion On Social Media
There is no doubt that you must do content promotion via social media. But the question is whether your efforts are yielding results.
For this, there is a way but it consists of a thorough analysis of both current efforts and efficiency of previous content promotion. Content promotion cannot be done overnight and needs lots of time. The key to success is monitoring of this activity.
The main objective of content promotion is for attracting and converting the target audience. You can use methods to evaluate effectiveness of content marketing on social media to ensure that you are not wasting time and to ascertain if you are getting new users. This will help your marketing campaign, big or small.
You can rightly evaluate the results of your content promotion on social media and what type of promotional strategies, you need to change or adopt. Social media marketing services India will help evaluate this.
List Content Pages for Analysis
If you are not aware of how to collect all content pages in one place at once, you may waste a lot of time doing this. Here are some of the effortless ways to gather a list of pages in a few clicks.
One way is to use BuzzSumo to export a list of content pages of your website that have been shared on social media channels. Search for your most vital content pages. In addition, zero your search to a particular sub-directory and not your complete website. For example, majority of articles on blogs have a word ‘blog’ in their URL’s.
Make use of Google Analytics to export your complete content pages which have attracted traffic. Find a report referred to as “All Pages”. It is located in the Site Content section. After you reach there, choose the desired timeframe and export all the content pages in a single click.
You can use Search Console for exporting pages that earned impressions in Google, over a certain time frame. It permits one to get all URL’s at one time without missing anything. The cause why this result is so precise is that once you have shared the URL’s on social media, over 99% of such pages will be indexed by Google. In addition, you can filter pages by clicking on the section-‘Pages’ and choosing option of ‘Filter pages’. By this, you will be analysingonly relevant pages.
Analysing Social Traffic and Number of Social Shares
While conducting this step, you are required to measure:
- How much your content has been promoted on social media
- How many persons they have reached
- How much traffic has been driven
In case you spend majority of your time to spread your content on social media, you must be garnering more re-tweets, shares and likes. You will also attract more traffic.
But not all channels of social media work the same way and often you need to re-consider and adapt your marketing strategy, so it fits into the framework of a particular platform. At other times, an article which brings most impressions and generates varieties of interactions, garners least traffic.
After you have gathered a list of content pages, it is opportune to analyse them for the number of social shares and traffic generated by those pages. If you use BuzzSumo to get list of content pages, then you can right away see the number of social shares.
Those who prefer to work with Google Search Console or Google Analytic still have more to complete. For this, you can upload a list of your URL’s in tools like SharedContent and Ahrefs Batch.
However there is a small issue. Both these tools are missing data for Twitter. In case data from Twitter is valuable for you, your best option is to log into BuzzSumo which has data from all social media networks in one place. Next match your data sets in Excel using a formula called Vlookup.
In the case of traffic numbers, go to Google Analytics and use ‘ Channels’ report which can be found in the section called “ All Traffic”. As per this report, you can click on a drop down menu and choose a default on channel group on Social.
After this, you will be able to peruse a report which includes traffic from channels of social media. It is also vital to apply another filter called as ‘Destination page”. Ensure you include just the content pages which are relevant to your research. After this, load the data to a spread sheet.
You may not like the results you see, but it is vital to ascertain the truth about how effectiveness of the current strategy of content promotion.
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