How To Make Your Coffee Shop More Attractive To Customers
Your coffee shop is considered a haven by your patrons and therefore, it becomes their third home. The interior design of your coffee shop is one of the reasons your customers stay and come back. It may be the couch that makes coffee drinkers sit with utmost comfort, or your crafty brochure stands, the coffee tables, walls, floor, ceiling, lamps, and whatnot, the physical appearance of your coffee shop is an important factor in attracting customers.
Coffee shops generally have interiors with warm colors. Warm colors are enticing to customers because these hues give a relaxing mood. These colors include tangerine, cream, brown, maroon, and other similar hues. Bricks and wood are perfect examples of a good wall material. A proper combination of contrasting paintings and wall art complements the warm mood to prevent your customers from feeling bored.
Warm lights make coffee and pastries look more appetizing. These lights also help coffee drinkers to relax. Different styles and shapes of lights (whether pin lights or hanging lamps) give sophistication and add to the warm ambiance.
Your shopfitting supplies should be able to come up with attractive fittings for your merchandise (mugs, instant coffee packs, tumblers, cards, et cetera). These fittings also lessen boredom among customers since they have something else to look at (and chances are, they are going to purchase your merchandise).
A strong but pleasurable coffee aroma should be well-diffused in your shop. The aroma of Coffee can be very irresistible, enticing customers to order a cup or two upon entering. It also pleases their mood and invigorates them as they step out of your coffee shop.
Your coffee tables and chairs should be exceptional. Some coffee shops opt for small or high chairs and round tables for three or four. The tables and chairs should have a relaxing color (preferably warm). Artworks printed on the tables are a plus factor.
If you are going to introduce a new blend or a new product in your menu, you can do great with acrylic displays. These can be placed on the counter or on each table. A chalkboard outside your coffee shop will also do the trick.
Lastly, a good and classy coffee shop plays relaxing music. The most common types of music played in coffee shops are bossa nova, chillout, triphop, jazz and acoustic. Music is a great factor why customers become more comfortable in coffee shops.
Emma Davis is a coffee lover, she usually spent her time reading her favorite books while sipping her coffee at her favorite coffee shop in Melbourne, Australia.