How A Franking Machine Can Help An eCommerce Store
Do you own an eCommerce store? How many packages do you send every day? Have you ever considered investing in a franking machine? With the rising prices of postage, a franking machine might be a good investment for you.
First of all, you must know that you have the option of either renting a franking machine or buying a brand new one. Most suppliers offer a lease package. Be sure that you choose a Royal Mail approved manufacturer/suppler. Pitney Bowes, Neopost, FP, Mailcom and Frama are all Royal Mail approved.
What are the typical problems/obstacles that you encounter when sending mail? First there’s the issue of preparation. You have to check the weight and check the postage rates. If you miscalculate, you may either overpay or underpay. Royal Mail charges you an extra fee for these mistakes. If you use a franking machine, the machine weighs the parcel for you and automatically computes the total charge. This is possible because all approved franking machines are installed with the latest rates from Royal Mail. Most franking machines can be connected to a LAN thus making downloads of updates from Royal Mail fast and easy. You can be assured that you have up-to-date prices in your machine.
Next is the time you spend preparing the packages. Because everything is automated, you only have to wait for your parcel to finish processing. Your preparation time is cut in half, maybe even more. The machine takes care of this for you.
The next obstacle is making several trips to the post office. If you have a franking machine, you can refill your credits online or through phone, 24 hours a day. You save money on gas and you can devote your time and energy into more profitable tasks.
Probably the main concern that you are facing right now is postage cost. A Royal Mail approved franking machine gives you discounts on first and second class mails. If you’re sending small pieces then you save pennies but if you send big packages, you will clearly see and feel the savings. As most eCommerce stores send items that usually don’t fit into an envelope, you can take advantage of these special offers for franking machine owners. Think about the savings that you can pass on to your customers. If you have lower shipping rates, you have an edge against your competitors. This is especially useful if there are, let’s say, three of you offering the same product. It all boils down to shipping cost. The one who charges the lowest wins the customer.
The Internet is your lifeblood. You probably spend most of your waking hours in it so wouldn’t it be great to make all your transactions online? With a franking machine, you can check your accounts, pay bills, refill credits, order supplies and arrange for pickup online. Now you are truly an eCommerce business.
Investing in a franking machine can be expensive initially but if you compute the savings plus the convenience it brings, it definitely far outweighs the cost. Think about it. A franking machine can change your business.
It is important to find the right franking machine to suit your needs, compare franking machines to get the best deals on the market.