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The Alarming Rise in Paid-Linking: Is Google Getting Smart at Detecting Unethical SEO Practices?

Using paid links as a strategy to improve website rankings and visibility is not a new topic; in fact, it has generated quite a lot of controversy since a few months. A majority of users – more than 80% - click on the links generated on the first page and do not bother going to the next page of search engine results. Being among the top websites on any search engine’s first page requires that your webpage r ...

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Rise in Black-Hat SEO Techniques: Latest Algorithm Change By Google Upsets Black-Hatters

The rise in internet competition has led to websites ruthlessly competing with each other in order to attain the top positions in terms of website rankings and search results of major search engines including Google, Yahoo! and Bing etc. Over the years, Search Engine Optimization (SEO) has managed to gain popularity as one of the proven techniques used to improve website rankings. However, these techniques ...

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