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The Alarming Rise in Paid-Linking: Is Google Getting Smart at Detecting Unethical SEO Practices?

Using paid links as a strategy to improve website rankings and visibility is not a new topic; in fact, it has generated quite a lot of controversy since a few months. A majority of users – more than 80% - click on the links generated on the first page and do not bother going to the next page of search engine results. Being among the top websites on any search engine’s first page requires that your webpage r ...

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