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Can Marketers Cope with Big Data at the Same Speed as Mobile Device Tech Development?

An app that could make recommendations to a potential consumer that’s accessible via mobile devices like smartphones or tablets could make better use of retailer data accessed from such devices by consumers. That kind of mobile device app has yet to be developed however. In the meantime, retailers and marketers the world over would need to master analytics quickly to capitalize on the huge exodus of marketi ...

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